Naked Pizza Website
Project Details:
Naked Pizza has positioned itself over the last two years as a major challenger brand against the big-boys of franchise pizza establishments. With a large number of stores set to launch in 2010-11 (including locations in the UAE), they were looking to improve upon the design and flexibility of their website in order to tell their story in a more compelling and customer-centric fashion.
Folding in core elements like social media and blogging, this fresh approach to their web presence allows them to highlight current specials to help drive sales, while also reinforcing their personality and business values.
Design direction and branding guidelines were provided by Open.
Roles:
Design and Development
Technology Used:
Expression Engine, XHTML, CSS, jQuery